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On Time Taxi App Marketing
Project type
App Marketing
Date
April 2026
Location
Dallas
OnTime App – Ride-Hailing App Launch Campaign
Client: OnTime (Zambia)
Overview: Led a multi-platform paid media campaign to drive app downloads and brand awareness for OnTime, a new ride-hailing service in Zambia.
Strategy & Tactics:
Allocated a modest (~20000 USD) budget across Meta, Google Ads, and TikTok.
Used targeted awareness + download campaigns with high-quality creatives (video & image ads).
Focused on key demographics (18-34 age group) and geographic areas (Lusaka + regional provinces).
Key Results (April 2026):
61,247 total app installs
Google Ads: 50,070 installs (volume king with ultra-low CPC of $0.03)
Meta: 10,234 installs + strong engagement (100% increase in post engagements)
TikTok: Exceptional 51% CTR and ~90% click-to-install conversion
This campaign delivered outstanding efficiency and scale, proving the power of integrated platform strategies even on a tight budget.
